Ontario Mills Indoor Mapping – Checkout Counter Design

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Designing the interior of a physical retail store is a step by step process. There’s always place to adding up, moving, or taking away stuff to create customer circulation. And it is really the customer journey and experience that the retailer cares about. With the help of indoor mapping and analytics, retailers no longer need to walk their stores frequently and dive into static table to observe customer pattern. This story map propose a solution to design checkout counter to increase sales in a large department store in Ontario Mills Shopping Mall.

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Indoor Mapping – Premium Advertisement Location

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Shopping mall advertising makes reaching desirable customers effective and easy. But where to put these advertisement? We certainly target for high traffic locations such as:

  • mall entrances
  • food courts
  • anchor stores entrances
  • play areas and rest areas

However, we still need data and analysis results to back up selection of advertising locations, and make better decisions based on each mall’s situation.

This story map presents a solution for advertising at large shopping malls. With the help of indoor mapping and tracking, retailers are able to find premium advertisement locations inside the Ontario Mills shopping center.

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Ontario Mills – Leasing Space Based on Location

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Store location is always a dominant factor when retailers choose a place for their business, space in shopping centers share high rental rents while stand-alone buildings beside a highway cost more reasonable prices. But how about rent within the same shopping mall? Can we possibly define that?

This story map provide a solution to define base rates according to visiting traffic within a shopping mall. Retailers can raise rent for potential high customer volume areas and lower rent for cold spots to attract tenant. The location analysis results will also provide insights for leasing in other shopping malls.

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