Optimizing Home Delivery with Location Services

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An organic grocery store has expanded its San Francisco business to include home delivery in the Downtown area. The company is examining different business scenarios to meet customer deliveries of fresh produce. They know that the best strategies balance the number of distribution centers, trucks and drivers with work hours, driving distances and customer convenience.

This story map examines different approaches and tradeoffs, to identify an optimal solution to satisfy customer expectations at a reasonable operating cost for the business.

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Retail Scenario – Merchandising

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A regional sales manager for a high-end department store discovered that their profit margin varies significantly across the Los Angeles area. This might be explained by work patterns and store locations. Could new insight into variation by zip code help maximize profits by locating a new store in an area of high weekend market potential, while avoid cannibalization of existing stores?

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An Example of Spatial Analysis

An Example of Spatial Analysis

What is Spatial Analysis?

Spatial analysis is something we all do, whether we’re aware of it or not. It’s how we understand our world — knowing where things are, learning how places relate and interact, figuring out what it all means, and what decisions to make or actions to take.

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Expansión y predicción de ventas

Expansión y predicción de ventas

Asegura tu retorno de inversión con inteligencia geográfica.

¿Alguna vez te has preguntado dónde viven tus clientes? ¿Si tus tiendas están ubicadas cerca de tu target comercial?

¿Sabes dónde se encuentra tu competencia? ¿Cuál es el lugar ideal para abrir una nueva oficina? ¿Conoces dónde tu equipo comercial está poniendo su mayor esfuerzo, y qué territorio está desatendido?

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Ontario Mills Indoor Mapping – Checkout Counter Design

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Designing the interior of a physical retail store is a step by step process. There’s always place to adding up, moving, or taking away stuff to create customer circulation. And it is really the customer journey and experience that the retailer cares about. With the help of indoor mapping and analytics, retailers no longer need to walk their stores frequently and dive into static table to observe customer pattern. This story map propose a solution to design checkout counter to increase sales in a large department store in Ontario Mills Shopping Mall.

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Indoor Mapping – Premium Advertisement Location

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Shopping mall advertising makes reaching desirable customers effective and easy. But where to put these advertisement? We certainly target for high traffic locations such as:

  • mall entrances
  • food courts
  • anchor stores entrances
  • play areas and rest areas

However, we still need data and analysis results to back up selection of advertising locations, and make better decisions based on each mall’s situation.

This story map presents a solution for advertising at large shopping malls. With the help of indoor mapping and tracking, retailers are able to find premium advertisement locations inside the Ontario Mills shopping center.

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Ontario Mills – Leasing Space Based on Location

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Store location is always a dominant factor when retailers choose a place for their business, space in shopping centers share high rental rents while stand-alone buildings beside a highway cost more reasonable prices. But how about rent within the same shopping mall? Can we possibly define that?

This story map provide a solution to define base rates according to visiting traffic within a shopping mall. Retailers can raise rent for potential high customer volume areas and lower rent for cold spots to attract tenant. The location analysis results will also provide insights for leasing in other shopping malls.

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Ontario Mills – Brand Alliances

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Retailers always seek innovative ways to building, managing and maintaining a great shopping experiences. Indoor mapping and Esri’s location platform allows store owners to integrate location, market, and geographic data to manage store mixes and analyze sales data. This story map provides a solution to understand and make use of customer traffic data of specific stores in a shopping mall.

The owner of Ontario Mills mall wanted to analyze brand alliances within the shopping center to create a profile for certain types of places customers would visit. So the manager would better layout the stores and bring in the right tenants to keep their business growing.

The chain department store owner would also want to understand their relation to competitors and complementary stores. Knowing where their customer shop, eat, and walk will help strategic advertising and positioning next stores in order to optimize revenue.

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