Optimizing Home Delivery with Location Services

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An organic grocery store has expanded its San Francisco business to include home delivery in the Downtown area. The company is examining different business scenarios to meet customer deliveries of fresh produce. They know that the best strategies balance the number of distribution centers, trucks and drivers with work hours, driving distances and customer convenience.

This story map examines different approaches and tradeoffs, to identify an optimal solution to satisfy customer expectations at a reasonable operating cost for the business.

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Retail Scenario – Merchandising

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A regional sales manager for a high-end department store discovered that their profit margin varies significantly across the Los Angeles area. This might be explained by work patterns and store locations. Could new insight into variation by zip code help maximize profits by locating a new store in an area of high weekend market potential, while avoid cannibalization of existing stores?

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An Example of Spatial Analysis

An Example of Spatial Analysis

What is Spatial Analysis?

Spatial analysis is something we all do, whether we’re aware of it or not. It’s how we understand our world — knowing where things are, learning how places relate and interact, figuring out what it all means, and what decisions to make or actions to take.

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Expansión y predicción de ventas

Expansión y predicción de ventas

Asegura tu retorno de inversión con inteligencia geográfica.

¿Alguna vez te has preguntado dónde viven tus clientes? ¿Si tus tiendas están ubicadas cerca de tu target comercial?

¿Sabes dónde se encuentra tu competencia? ¿Cuál es el lugar ideal para abrir una nueva oficina? ¿Conoces dónde tu equipo comercial está poniendo su mayor esfuerzo, y qué territorio está desatendido?

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Apertura y Cierre de Oficinas

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Los bancos, las empresas de seguros y las cadenas de venta de productos al gran público deben gestionar una gran cantidad de activos inmobiliarios en muchas ciudades distintas.

Entender cuáles son las tiendas que más o menos aportan al negocio global, conocer dónde están nuestros clientes, dónde nuestra competencia, y caracterizar las mejores ubicaciones para una expansión pueden ahorrarnos millones de euros en inversiones y pueden ayudarnos a maximizar el rendimiento de nuestra inversión.

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Spatial Analysis for Commercial Appraisal

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Spatial analysis is how we understand our world—mapping where things are, how they relate, what it all means, and what actions to take. In an assessor’s office, spatial analysis can help:

  • Reduce appeals
  • Communicate assessment information with maps
  • Defend commercial appeals

Businesses analyze population data, Tapestry market segmentation data and consumer spending data for site selection, estimating revenue at a location, and other business decisions. Assessors can use the same data and analysis to improve the commercial appraisal process by:

  • More accurately estimating the impact of location on property value
  • Illustrating the relative desirability of property locations in an appeal
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