The proverb “Birds of a feather flock together” describes how those of similar taste congregate in groups. We live in neighborhoods in which we share similarities with our neighbors but do we shop at the same places and for the same reasons based on similarities?
When we look at markets like the San Francisco Bay Area there are many differences between individual customers, groups of customers and their neighbors. These variations can be explained by location and how it impacts shopping patterns and behaviors. Here we explore what’s factors are really important to customer activity and store performance.